Collection: Gucci

Founded in 1921 by Guccio Gucci, the brand initially catered to an elite clientele with its fine leather craftsmanship and understated elegance. It was under the creative direction of Tom Ford in the 1990s that Gucci experienced a seismic shift in its identity, embracing bold sensuality with elegant and minimalist designs. His successor, Frida Giannini, brought a colorful, playful touch to the Italian house. Then, Alessandro Michele's whimsical designs and penchant for maximalism breathed new life into Gucci, resonating with a younger, more diverse audience.